Home' Scoop Homes and Art : SHAA039 Summer Edition Contents HOMES & ART SUMMER 2013/14 115
ach year, tiling professionals flock
to industry exhibitions across
the globe: there’s Coverings in
Las Vegas, Cevisama in Spain,
Marmomacc in Verona, and the China
International Exhibition for Ceramics
Technology, Equipment and Product.
Widely regarded as the Mecca for
ceramics, tiles and bathroom fittings,
however, is Cersaie in Bologna. The 2013
event registered more than 100,000
attendees with an average of 20,000
visitors a day over the five-day event. An
impressive 50 per cent of visitors travelled
from outside Italy, while a third of the
exhibitors were also international.
So, what did this year’s event have in
store for visitors? Larger, lighter, text ured
and patterned tiling options featured
prominently, along with metallics, stone-
look, wood-look, colour and warm tones.
“Decorative tiles are coming back in,
such as Moroccan and maioliche designs,”
says Mark Salomone of Tile Boutique.
“Hexagonal formats will be popular,
with muted/washed bright colours as
accessories. Of course, timber-look
designs still have a very strong presence,
and terrazzo is very popular at the moment
for contemporary homes.”
With larger tiles comes less grout, which
also gives smaller areas the appearance of
being more spacious. “Large-format tiles in
1.5x3m, which are similar to natural stone
slabs made from porcelain, with a minimal
thickness of just 5.5mm, can be laid over
existing flooring,” says Mark. And with the
additional benefit of less grout cleaning,
there’s no reason to be afraid of going big
on your next tiling project.
Digital imaging and inkjet printing
technologies are f urther changing the
way we look at the traditional use of
tiles. The transformation of a relatively
inexpensive tile into one that looks like
marble, terrazzo or wood is offering
homeowners more affordable option s
without compromising on visual impact,
and ensuring suitable options for every
room of the home.
With a plethora of tiling options for
almost any surface in the home, it’s
refreshing to see boundaries being pushed
and a real ‘outside the box’ philosophy
when it comes to the results these versatile
products are now producing.
TILE BOUTIQUE | RUG-LOOK
Fre sh from his trip to Ce rsa ie, Ma rk Salo mone of Tile Boutique shares his insights into the
stunni ng Rug range that offers a look rese mbling woven fabric or tapestry.
What is it about these new rug-look tiles that reveal them as a new trend?
This series has been developed and in spired by elegant rugs, a nd is perfect for fl oo rs an d walls
in both residential an d co mme rcial applicatio ns. The best featu re of these tiles is that minimal
mainten an ce is required, compared to the original woven fabrics of ru gs.
What did you like about this new range that made you buy it for Tile Boutique?
This new supplier (Fo n dovalle) was the on ly ma nu factu re r that developed su ch a un ique pro duct
that was so cutting edge for the tile indu stry. The la rge Rug formats were ver y interesting, an d this
collection is available in four colours that are really suited to our ma rket. The natural surface texture
is terrific, and my favourite colour in the range is Jet Black – it looks amazing.
Did you see much of this new look at Cersaie?
No other supplier had this look yet, so it’s completely unique. This is the next step on from
n atural slate, con crete an d marble-look tiles, with trendsetters ready to embrace the past with
a n appreciation of more elabo rate prints an d styles. Many design -sav v y co nsu me rs are wan ting
a splash of colou r and intrigue for that ‘wow’ facto r within their co ntempo rar y ho me.
Tile B outique (08) 9328 8111, tileboutique.com.au .
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