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195 Guildford Road Maylands WA
COUNTRY CLIENTS MOST WELCOME
Best Retail Display Showroom Award
Shanghai-based French duo Juliette Jacquet and Pierre
Moreau (of Unique The Difference) are passionate about
introducing French master-craftsmanship to discerning Chinese
shoppers. We chat about what makes their collection stand out
from the crowd. uniquethedifference.com.
What makes your pieces special?
The pieces are han dmade by the most talen ted a rtists fro m Fran ce.
Artists such as Da mien Hamo n, Yann Jallu, Pa ul H offman , Ru Editio n
and Kwantiq, for example.
How do you select which craftspeople to work with?
According to the originality and also the quality of the work. The
more a collection represents a real perceived value, then the more
interesting it is for us.
Why choose Shanghai as a base?
Shanghai is a more up-and-coming market than Hong Kong and
the rest of Chin a.
There is a long tradition of respect for fine craftsmanship in China.
Does that help?
It is a bonus for us in the Chinese marketplace, but the most important
thing is not on ly the tradition but also the fact that craftsmanship is the
real luxury. We are trying to make people understand that if they are
looking for exquisite l uxu r y pieces, they should refer to craftsman ship
as the signature of an artist, who en gages himself in providing perfect
quality a nd exclusivity.
Which designer/designers a re you most excited to bring to China?
We are excited about all the designers we represen t. B ut we wo uld
say that we love to help the yo un ger talen ts grow a nd spread their
reputations internationa lly.
What next for Unique the Difference?
Mo re designers an d a pe rman ent gallery in Sha nghai. Then developing
o urselves in other wo rld cities!
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