Home' Scoop Homes and Art : SHAA 34 Spring 2012 Contents 96 HOMES & ART SPRING 2012
Brookfield Place | Raising the bar
THE BROOKFIELD CONNECTION
Place maker and director of Place Match, Carla Chatzopoulos, discusses its creation of
public ‘places of the soul’ that uplift and connect people to their city.
For us, Brookfield Place signifies a real maturing of the city. There has been a lot of
discussion in recent years about what Perth is all about, and Brookfield Place represents
many of the things people have been looking for – the true ‘buzz’ of big business, arts and
culture, amazing entertainment and dining, supported by quality design and architecture.
Ultimately Brookfield Place is about creating an unrivalled experience for each visitor,
from the people who work in the tower through to shoppers, foodies and families who are
looking to reconnect with their city. Our role is to work alongside Brookfield to ‘activate’
and place manage the area to keep people engaged and wondering what will happen next.
Brookfield is pioneering the approach to turning a traditional building ‘asset’ into a true
destination, focussed on meeting people’s needs and always evolving the offering.
GET WITH THE PROGRAM
Kurt Wilkinson, Chief Operating Officer
at Brookfield Office Properties Australia
discusses what will be on offer at
Brookfield Place in the coming months.
In addition to the venues that have
already opened, over the coming
months, retailers, cafes, bars and
restaurants will continue to open their
doors in the heritage precinct, adding
to the atmosphere and buzz that exists
around the project.
June saw a number of temporary
tenancies installed in the heritage
buildings, including a ‘pop up’ fashion
space, which hosted showcases from
WA designers and screenings of fashion
films; public art installations, including
a 3D piece by prominent West Australian
artist Eva Fernandes; and Yesterday’s
News, a look back at the history of
Architect and conservation specialist Ian
Hocking, of Hocking Heritage Studio,
takes a stroll though Brookfield Place.
St Georges Terrace is again graced by the
finest group of Interwar buildings in central
Perth. The restored facade of Newspaper
House shows why it won the RIBA Bronze
Medal for Street Architecture in 1935. With
the restored and adapted facades of its
immediate neighbours, the WA Trustees,
Royal Insurance Buildings and Perth
Technical College, this group re-interprets
the civic ethos of the Interwar period when
they were ‘the best addresses in town’.
With St George’s Terrace frontages intact,
their adapted rear facades form the northern
edge of the airy plaza. The heritage buildings
mediate between the street scale and
hurlyburly of the Terrace and the towering
presence of 125 St George’s Terrace.
Brookfield Plaza is one of three new
developments in central Perth, with 140
William Street and Raine Square, which are
a product of the City’s policy of retaining
historic streetscapes. These developments
have evolved more complex urban places
than the previous post World War II periods
of development, integrating structures from
the late Colonial, Gold Boom and Interwar
periods into richer contemporary places.
Newspaper House as the home of The West
Another way we’re ‘activating’ the space
is through the ‘Arts Brookfield’ progra m,
the first time our successful cultural
and public arts program – which runs in
major cities around North America – will
be rolled out in Australia. It will include
festivals, fashion events, Indigenous
programs, music and performance, art
installations and digital initiatives.
From the outset, our intention was to
create a new, vibrant inner-city destination
at Brookfield Place. We’re confident the
precinct will be a real drawcard for the
people of Perth and visitors alike.
Brookfield Place has helped
transform the city from a
sleepy hollow to a buzzing
capital. Perth CBD is no longer
a place where tumbleweeds roll
down the Terrace after 5pm...
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