Home' Scoop Homes and Art : Insite 24 Autumn 2010 Contents For Tim Whiteman, an object and
furniture designer who's been at Midland
Atelier since it started as a small-group
workshop five years ago, the potential that
the artists can achieve as a commercial entity
is equally exciting.
" e power of the collective in terms
of selling yourself and branding is
phenomenal," he says. "Already, the interest
and exposure in my work from being here is
far greater than what I was gaining out on my
own. FORM has been instrumental in that.
"I believe the reputation here is just going
to skyrocket and in a year's time people who
are part of Midland Atelier will be recognised
as the cream of the crop. is will generate
more commissions from big companies
and have a significant impact on the design
community as a whole."
Malcolm adds that the creative hub will
play an important role in enhancing the
public's appreciation for good artisan design.
"At the moment, I don't think a lot of
people know this side of the furniture
industry exists," he says.
"We offer something very different to
what's out there in the predominantly
price-driven retail space -- something that's
timeless, that doesn't take short cuts and
displays high-quality design.
"Hopefully, we can start to change some
attitudes over what constitutes value for
furniture and open people's eyes to the
innovative design coming out of the unique
workspace." We salute this. I
For more information, visit midlandatelier.com.
Western Australia s largest range of
laminates to inspire creativity
Open to the public
5 Marr yat Cour t, Hamilton Hill WA 6163
tel: 08 9418 4384 fax: 08 9434 2469
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